Mnemonic

MNEMONIC AGENCY
‍I didn’t join an agency at Comcast. I built one. (and loved every minute of it.)
Mnemonic was conceived as a revenue generating, client facing full-service creative agency. The request by upper management — "How can creative boost enterprise revenue?" The answer—Built over time, Mneomic became a 90+ person agency operating across six regions bringing strategy, creative, and technology together to ignite sales across the country. Over five years, I built the team, operating model, P&L, GTM strategy and creative culture behind work spanning broadcast, digital video, social, web, branded content and experiential. As a parralel I created and launched CSSP, Creative Self-Service Portal as a scalable solution connecting our Audience Intelligence data to ideas—and ideas to execution. The combination of high touch and low touch solutions generate more than $300 million in new revenue and earned over 250 creative awards.

ADPLANNER & CREATIVE SELF-SERVICE PORTAL (CSSP)
Local businesses rarely have access to the planning tools, data or creative resources available to national advertisers. AdPlanner was built to change that. I helped conceive and create the B2B SaaS platform, giving local business owners an intuitive way to build their own media plans and television campaigns. Branding and launching The TV Ad Planner showed SMBs what becomes possible when they can take control of their advertising. Delivering finish :30 commercials in 48 hours, the platform brought audience intelligence, media planning and dynamic creative together in one accessible experience—and attracted more than 200,000 page views following its launch.

COMCAST RISE
The work I hold closest. RISE backs small businesses with comprehensive grant packages: business coaching, education resources, a $5,000 grant, a technology makeover, and a professionally produced :30 TV commercial with a 180-day media schedule. Producing those commercials, at that scale, for real neighborhood businesses - that was us. That was Mnemonic. RISE has now supported more than 14,500 small businesses, and it's the achievement I point to first.